Introduction
In collaboration with Prodigy, I undertook the role of brand designer and UX/UI Designer to revamp their digital presence through a visually compelling website focusing on conversion.
Leveraging my expertise with Figma and Webflow, the project aimed to Prodigy's unique brand identity and communicate meaningfully to its audience and convert.
Work Process
Research User/Business Needs
To kickstart the project, I conducted a comprehensive product analysis, competitor analysis on leading design studios and customer research. This provided valuable insights into the fintech industry's information architecture, helping me understand the essential website sections to incorporate into their landing page.
Following this, I engaged in a collaborative session with the CEO to discuss the essence they wanted their design agency to convey. This foundational understanding guided the subsequent design decisions, ensuring alignment with the client's brand identity
Wireframing and Information Architecture
The next phase involves creating userflows and wireframes, focusing on the optimal page structure and information flow. Each section was carefully crafted, with thoughtful consideration given to UX best practices. The wireframes served as a blueprint for the subsequent design stages.
Design Iterations
The design process splits into creating a design system that includes a colour system, a typeface system, and other necessary components. These components were intentionally curated to resonate with 0260Labs's brand while maintaining a visually appealing and cohesive design. Seamless integration between Figma and Framer facilitated a smooth transition from static designs to interactive prototypes.
High-fidely Mockups
Now we focus on creating the website's UI and proceed to Webflow development. Seamless integration between Webflow and Figma facilitated a smooth transition from static designs to interactive prototypes.
The Outcome
Check out the live site here: Prodigy Webflow
