Overview
Project Duration: 1 Week
Role: UX/UI Designer
Tools: Figma, Illustrator, Photoshop
🔥 Checkout the Figma File: https://bit.ly/3SOZK5z
Introduction
In collaboration with InWood, I took on the role of UX/UI Designer to design their eEcommerce through a visually compelling landing page. With my expertise in Figma, the project aimed to encapsulate their brand identity and communicate it effectively to their audience.
Discovery and Research
To kickstart the project, I conducted a comprehensive product analysis, competitor analysis on leading furniture store and customer research. This provided valuable insights into the industry's information architecture, helping me understand the essential website's sections to incorporate into InWood's landing page.
Wireframing and Information Architecture
Now we focus on creating wireframes, focusing on the optimal page structure and information flow. Each section was thoughtfully crafted, with careful consideration given to UX best practices. The wireframes served as a blueprint for the subsequent design stages.
Wireframing and Information Architecture
The next phase involves creating userflows and wireframes, focusing on the optimal page structure and information flow. Each section was carefully crafted, with thoughtful consideration given to UX best practices. The wireframes served as a blueprint for the subsequent design stages.
The Design System: Colors, Typeface and Grids
After the wireframes, we focus on building a design system so that company can always follow brand guidelines and keep a consistency throughout the website. This involves creating color system, typeface system and grid system. I've also designed the logo using illustrator and made brand guidelines.
High-fidely Mockups
Now we focus on creating the high-fidelity design/mockups. The design is focused on modern trends and aesthetics to match the competition while maintaining consistency.
Responsive Variations for all devices
We made sure the landing page design is responsive for all devices that includes desktops, tablets and mobile.
